Advertisers that are start to focus on the young Hispanic sell have been given a gift in the form of Latino television programming. Now mind you its not your typical Latino television programming that you would find on Univsion, this programming is geared towards the large and most overlooked demographic, U.S. born Latinos.

Advertisers crave the buying power of the Hispanic sell , the largest minority group in the United States today. But the problem is that they are limited in their knowledge of the Latino community. While they are looking for different types of media to use to hit this desirable market and have their agencies working overtime on the creative end, they are still missing the point.

They are not hitting their intended sell , but that has been made much easier for them. They received a gift from the television world in the form of AIM Tell-A-Vision, a distributor of English language Latino television programming. Too commonly advertisers specially create an advertisement campaign in Spanish to hit the young U.S. Latino market and by doing that they are shortchanging their brand. As I have stated in various articles, the U.S. Latino market is not a mystery, but advertisers have to go beyond their advertisement agency and do their own homework.

AIM Tell-A-Vision has made it easier for an advertiser to hit this desirable market by developing various English language programs such as UrbanLatino Television, American Latino Television, Sonidos and Latination. This programming is developed especially to attract young U.S. born Latinos that speak English, which represents over two thirds of the Hispanic advertise here in the United States.

An advertiser can actually create an advertisement campaign in English and get their communication in front of the intended audience and not the assumed audience. Thats not to say that an advertiser doesnt have to gear the campaign towards the Latino sell but this medium makes it easier for them to actually gauge their efforts.

Marketers have to disperse of the Stereotype Marketing that has engulfed the media dollars which are intended to build brand awareness within this demographic. They need to realize that the U.S. Latino advertise cannot be put in a cyclone, it is an evolving culture and of the over 65 million Latinos in the United States today, over 25 million are U.S. born.

So how does an advertiser looking to hit the young U.S. Latino market reach them?

Well they first positive need to bring in an marketing and branding agency that understands this demographic, like New Age Media Concepts, then develop creative that is geared towards the English speaking U.S. Latino advertise and put together a comprehensive selling plan that will get their communication to the intended audience.

Of course this would encompass various types of media and not just television, but AIM Tell-A-Vision is an example of an overlooked medium that should be embraced if an advertiser desire to tap into the massive buying power of the U.S. born Latino sell .

Louis Victor
New Age Media Concepts
www.namct.com