While reviewing site stats, I noticed 18 foreign countries as domain origins. This prompts my curiosity. Should I hone my branding efforts to serve these visitors effectively in their native tongue? My college age daughter studies French, German, and Spanish simultaneously. The Word "advertising" is an "American" word she informs me; distinguished in Spanish, German, and French with slight nuance. Although my daughter learns conversations in Spanish, German, and French, much more talk is in Chinese.
Despite this fact, Kenji Kitao, a professor of English at Doshisha University in Japan, points out, "English is the major language of news and understanding...business and government...maritime communication and international air traffic control